Who We Are & What We Do


We are Al Emlaq, or Giant Industrial Group (GIG), a company specialized in the production of home, clothes, and personal care products that was founded in 1991 by the Smadi brothers- Hassan and Mohammad. Initial production was composed of a single product, named after the company itself: Al Emlaq super gel, a green multipurpose cleaning product. From its earliest days, GIG followed a sustainable growth mentality. Twenty-Five years later, the company is still growing, along with its partners, agents, and its unique cadre.

Today, GIG has six registered brands, with more than 40 different types, sizes, flavors. Our product variety has increased significantly. Starting with the multipurpose Al Emlaq super gel 25 years ago, GIG now produces an array of home, clothes, and personal care products. We are proud of the fact that we export our products to 25 countries around the world, a number that will continue to grow as our partnerships and team grows as well.

GIG would not have earned its reputation without its unbroken commitment to distributors and partners. Our commitment to both distributor and consumer demands helped us grow to a production capacity of 60,000,000 kilograms of products annually. GIG's cadre consists of 240 professional and qualified administrators and staff, working at the company's state-of-the-art 95,000 meter squared facility.

GIG's administration follows a simple, yet effective strategy: sustainable growth. This is applied to all GIG ventures. GIG aims to establish mutually-beneficial relationships with any possible partner, focused on meeting the customers' needs first, while simultaneously maintaining lasting connections with agents, exporters, distributers, and partners of other sorts.